Embraer celebrates a decade in Singapore
More than 100 aircraft manufactured by the Company are currently flying in Asia Pacific.
São José dos Campos, December 2010 – Embraer, the world’s leading manufacturer of aircraft with up to 120 seats, celebrates the tenth anniversary of its regional office in Singapore, this December. Currently, there are over 100 airplanes produced by the Company in operation in Asia Pacific, serving airlines, business people and governments.Embraer’s corporate office in Singapore was established in 2000 to pursue sales and manage customer support activities in the region. The vast territory encompasses more than 40 countries, from India to Japan, Australia, and the Pacific islands. The Company has another office in Beijing, which is dedicated to the Chinese market.
In this ten-year time span, Embraer’s presence in Asia Pacific has significantly grown. Today, not only out-of-production turboprops are flying in the region, but also the ERJ 145 family of regional jets, the state-of-the-art E-Jets, and the best-in-class executive jets, such as the Phenom 100 and the Legacy 600. They are operated by airlines, private companies and governments, showing the flexibility of Embraer’s portfolio. Last November, Indonesia became the first Super Tucano customer in Asia Pacific. The successful advanced training and light attack turboprop has accumulated more than 100,000 flight hours, and is an innovative evolution of the world-renowned basic training Tucano, of which around 650 are in service with 15 air forces.
Coinciding with the Company’s decade in the city-state, Embraer has appointed Ricardo Pesce as Managing Director of Embraer Asia Pacific (EAP). He brings over 30 years of sales and corporate experience to his new position, and has been based in Singapore since 2001. Ricardo is now responsible for corporate affairs in the region. The senior management team in Singapore also includes Alex Glock and José Eduardo Costas, who are vice presidents for the Company’s airline and executive jets markets, respectively.
“Singapore has been a great base for Embraer to expand its operations in the region, due to its business-friendly policies and strategic location,” remarked Ricardo Pesce, Managing Director, Embraer Asia Pacific (EAP). “In ten years, our small Singapore office staff of ten has grown to an integrated team of 60 professionals throughout the region. Today, we support an extensive fleet, which includes commercial airplanes, private jets and defense systems, and demonstrates the top-quality products and services we deliver.”
Embraer also augmented its executive jets customer support activities in the region, this year. A specialized team was formed to manage a centralized inventory, which was relocated from the Company’s European offices to the Regional Distribution Center (RDC), in Singapore. The Materials Support team also moved to the RDC, in order to allow greater proximity to inventory and provide enhanced response to customer needs. The RDC is a 24/7 spare parts and logistic services hub for customers in the region. The authorized service center network for executive jets was also expanded. All of these initiatives have contributed to self-sufficiency in the management and administration of all parts, as well as logistics support for the Company’s Executive Jets customers in Asia Pacific.
Embraer time line in Asia Pacific (does not include China)
=> 2000 Embraer opens a sales representative office in Singapore
=> 2002 Delivery of two ERJ 145 jets to Thailand’s PB Air
=> 2003 Embraer signs a contract for five Legacy jets with the Indian Government
=> 2004 First EMBRAER 170 demo tour in Asia Pacific covers 21 cities in 12 countries
=> 2005 Paramount Airways becomes the first E-Jets customer in India
=> 2006 Australia’s Virgin Blue orders 14 E-Jets
=>The Legacy 600 is certified in Indonesia
=> 2007 Mandarin Airlines, from Taiwan, receives the first EMBRAER 190 jet
=> Training services are launched in Singapore, with a Level D full-flight simulator
=> The Royal Thai Army and The Royal Thai Navy order two ERJ 135 jets
=> Invision makes the largest Phenom jet order in India: 20 aircraft
=> SkyAirWorld becomes the first to operate the E-Jets and the ERJ 145 in Australia
=> 2008 Embraer and the Indian Government sign a deal for three EMB 145 AEW&C jets
=> Delivery of the first EMBRAER 170 jet to Japan Airlines (JAL)
=> Embraer discloses the first Phenom 100 customer in India: Aviators
=> The Pakistan Air Force orders four Phenom 100s
=> ETA Star Aviation, from India, buys seven EMBRAER 170s
=> 2009 Delivery of the first EMBRAER 170 jet to Japan’s Fuji Dream Airlines
=> Indamer is named the first Embraer authorized executive jets service center in India
=> Airnorth, the launch customer of the EMBRAER 170 in Australia, receives the second jet
=> The Royal Thai Army and The Royal Thai Navy order two more ERJ 135 jets
=> 2010 Embraer names ExecuJet an authorized executive jets service center in Australia
=>New sales representatives: Philippines’ Raco Trading Phils and Indonesia’s Premiair
=>Embraer expands its regional distribution center facilities in Singapore
Source: EMBRAER
